Formula First
Formulation based on clean, gentle yet effective ingredients and non irritating actives, our products deliver results at skin-changing levels. Each product is formulated mindfully to deliver visible results without excess active ingredients. Besides utilizing innovative treatments to treat the most common skincare concerns, the skin’s health and barrier protection remains our top priority.
Environment First
Sustainability is a part of every decision we make. Setting goals to meet our social impact initiative from the beginning, is the result of our belief that skincare can be a vehicle for change, and that together, we can impact some of the most serious issues our people and planet is facing today.
Ingredients First
Committed to using ingredients that either directly benefit the skin’s health and support the integrity of our formulations, we ethically source the finest raw natural materials from around the world. Knowing the fact that everything we put on our skin, gets quickly absorbed into our bodies, we make products with the cleanest of raw materials, refraining ourself from any synthetic ingredients, parabens, phthalates, chemicals, fillers, animal testing, mineral oils, petroleum etc.
Happiness First
Putting our belief in the phrase, “Good Skin, Good mood, Good day”, your happiness & satisfaction means a world to us. We believe that daily skincare rituals should not only be effective but enjoyable too, a way to carve out some much-needed relaxing time in your hectic routine. From thoughtfully designed packaging and labels that allow our ingredients to shine through, to allergen free refreshing fragrances and luxurious textures, we truly want you to love your skincare.